Is Shipping That Big A Deal To Business?

shippingThere is no denying the fact that online business is here to stay. Given the tremendous amount of web traffic over the past few years, it was but a natural occurrence. Today, a lot of people can be found ordering products from online stores like Amazon.com, and even from the specialist websites that have been created by businesses that are already doing business outside the limitless world of the internet. One important factor that is detrimental to the success of online mode of business is the delivery process. This is where companies like eshipper come to be crucial.

Take a look at www.bifa.org, which is the official website of the British International Freight Association. BIFA is the United Kingdom’s trade association overseeing all the companies that are actively engaged in the international movement of merchandise in the form of freight. The mode of transport may be by air, road, rail, or even the sea, but BIFA makes a note of all the activities if it is done by any of its members. According to the reports of this non-profit organization, the activities of its members have doubled in the last few years. This is a clear indication that there has been an increase in the scale of online businesses, as well as the ensuing delivery modes.

Many businesses new to the world of online business make the mistake of underestimating the importance of a sound delivery practice. They fail to realize that this could eventually lead to a decline in sales. Imagine being a customer shopping for groceries through an online shopping portal. A failure in the delivery process could ruin the goods and bring disrepute to the online site. Repeated mistakes as these, will hinder any chance of the business growing, and could even lead to a shut-down.

So, what steps can a company do to avoid such disastrous outcomes?
For one, a careful thought and consideration is required before deciding on the mode of delivery. This will have an impact on the speed of the service as well as the pricing. Often we find sites that offer zero delivery charges. To make this happen for your products, try to add the shipping charges to the price of the item. Make note: An average online shopper compares prices, so try to keep the prices within an acceptable range.

Online stores need to be accurate about the number of days it will take to deliver the product. Generally, the least number of days that it takes, the more attracted and satisfied the customer would be. The speed of delivery can only be determined when a decision regarding the mode of transport is made. Rail is the cheaper option, but airplanes are the fastest. Keep distances as a basic guide while figuring this out.

Often we see regular brick and mortar stores selling their wares through the internet. If your company is the same as that, then offer that option to the visitors to the site. This will ensure that a potential customer is not lost due to the poor delivery options.

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